this is an opportunity to do something different,” he tells me. “I think we all know what isn’t fun about the current internet and the pressures that’s created in the world. Frayne believes the strength of Blocks is in spreading them across the open web, but he’s also clear that Looking Glass will be the one hosting the content - so Blocks are a little bit more like a YouTube embed than a GIF or JPEG that you can host anywhere.ĭoes that mean we’ll end up watching pre-roll ads, like YouTube, before we can see the holograms? I pressed Frayne on this, and he wouldn’t rule it out - only that he sees his company as a better steward than, say, Meta. But the one thing I can’t figure out, and I’m not sure Looking Glass has figured out, is the business model. In case you hadn’t picked up on it, I’m pretty excited about all of this.
ANDROID GIF LIVE WALLPAPER MOVIE
Over time, Looking Glass says it’ll expand to “C4D, Zbrush, Procreate, nerfies… even iPhone and Android portrait-mode photos.” (I’d never heard of a nerfie before, but they seem pretty cool.) Frayne says the company has even prototyped holographic video content where you could, say, watch a stereoscopic 3D trailer for the next Avatar movie on the Avatar homepage and get multiple perspectives on the action. The company does have plug-ins for Blender, Unity, and Unreal, but Alex had to submit his work to Looking Glass itself for final mastering, and the company would only do that part of the process off the record. Things like “user-friendly documentation” are still on the roadmap, I understand. It’ll hit open beta this summer.įor now, 3D-to-Block conversion is a bit of a process. So, today, the company’s opening a pilot program where 3D creators can sign up to turn their content into Blocks, starting with items created in Blender, Unity, and Unreal. “We really believe this is the missing element,” says Frayne. Here’s the HTML we used for Alex’s art, for example, which lives in a simple iframe:Īnd here’s a link you could share anywhere on the internet:
ANDROID GIF LIVE WALLPAPER CODE
Just text someone a link or embed an HTML code block in your website, and they can experience it, too. What potentially makes Blocks special, though, is that they live in a container that can scale to any device of any resolution anywhere - and be shared just as easily. It’s built on web standards so you can view them in any modern web browser, much like a GIF or JPEG. That’s why his holographic display company is introducing the Looking Glass Block: a new image format that lets you peek inside a 3D scene, even if you’re viewing it on a normal flat screen. He says that if you add up all the CG movies, video game screenshots, 3D models, and portrait mode photos - and, yes, NFTs - there are hundreds of trillions of pieces of 3D content that we only ever experience in 2D. “Imagine we’re in a parallel universe and every movie ever shot was shot in color, but every human being was watching in black and white,” says Looking Glass co-founder and CEO Shawn Frayne. Now, a company called Looking Glass is trying to make holograms effortlessly portable, too. The incredible portability of the late Steve Wilhite’s “graphics interchange format” made it the perfect canvas for viral memes. On June 15th, 1987, CompuServe introduced the GIF, a way to share images - or animated sequences of images - anywhere.
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